Creating Play
An independent game studio where cinema, storytelling and play meet.
From the director's chair to the game screen
Creating Play was founded by Bernardo Malafaya, an advertising videomaker, creative writer and animator who has spent years building worlds for the screen with film, motion graphics and AI-powered filmmaking.
Games became the natural next step: a way to let the audience step inside the story instead of only watching it. Our first game, Castle Defense: Monster Siege, puts you on the castle walls. Our second, Arthur: The Crown of Rex, sends you beyond them.
We are small on purpose. Every character, level, cutscene and piece of music comes from the same creative vision, so each game feels like one complete world.
- Founded byBernardo Malafaya
- FocusStory-driven mobile games
- Art styleInk & watercolor
- Games2 in one shared universe
Our pillars
Stories with heart
Our heroes win battles, but the stories are about something bigger. True strength is measured by trust and kindness, not by fear.
Built for your pocket
We design for phones first: clear touch controls, short sessions that still feel epic, and worlds that look great on a small screen.
From first sketch to final cutscene
A filmmaker's process, applied to play.
Story & world
Every game starts with characters, a conflict and a mythology to explore.
Art & animation
Illustrated maps, characters and menus define the look of the world.
Music & sound
Original music gives each kingdom its own voice.
Play & polish
Levels are built, tested, rebuilt and tested again until they feel right.
Cinematics
Trailers and cutscenes, directed like short films, bring the story to life.
Part of a creative family
Creating Play is one of several studios under the same creative roof.